am always distressed when I see that there is no escape, especially if they come to the restaurant just to enjoy a fried shrimp and prawns. Leaving aside the worst irony that early in the following lines I will talk about advertising on Regulation recently approved by the European Commission. In addition, I will try to prove to my eyes because the advertising is not the soul of trade but trade in souls. To make it a bit 'more interesting I will go here and there trifling digressions on tantric sex, what your girl tells you el'ingrediente secret of the Aztec aphrodisiac recipes, enjoy!
In my very brief moments of lucidity are prey to a frightening question: "I closed the car, right?"
Although in reality this has nothing to do, because I wanted to speak rather of a very short moments of lucidity in which I become aware of being subjected to continuous, more or less explicit advertising, I must tell you, to conclude this initial Incidentally, that the subtle insinuation of my brain takes me most of the time to retrace my steps to verify the closure of the car. What then is revealed
normally closed.
Even if at least one occasion, was open, once I even left the bunch of keys on the roof and another time retracing my steps I found on the floor wrapped in an elastic two bills cinqueeuro: from that moment consider the 'emergence of the doubt as a providential sign of fate that I never dare to ignore.
So I can only read as an act of malice of the Gods their free press to inculcate the doubt even when they are already too far away from the car. Type, you're on stage, screen or on the train: the doubt in that case has no redeeming value because the way that you attack in a context where you can not listen to it. And the very fact that you should ignore you consciously plunges into an abyss of anxiety and torment that goes on like a steamroller shrewd plot of the thriller. You then find yourself more completely estranged from the present and see you sitting in that dark room ingurgiti popcorn, in the compartment of the train that nod to the lady who is talking to you, in the bathroom of the theater that you smoke a cigarette while brutes , in front of your deliberate impotence of abusing her with cruelty and scarring. The suffering is prolonged until the inevitable cathartic moment they do not see her again with your own eyes the long hood and aerodynamic shape of your beloved Panda 30. But never mind the glorious Fiat of the Roaring Eighties and all the parked cars (sooner or later we will return, is a topic that is close to my heart) to enter the full address and deal with the devil in my personal projection: the sprawling metamorphic and advertising, in its most troublesome incarnation, the "cathode".
The idea is the latest idea (read more) European Commission (slight nod). It seems that the gentle Lady Vivianne Reading, European Commissioner for Communications has submitted to the Honourable the European Parliament (which approved by a large majority) a text that redefined the parameters that govern the commercial breaks in the flow of television programming. A reported in a short blurb in the bottom of the fifth page of major newspapers, crushed between the roof and handsome chocolate covered Eva Longoria (actually I can not comprehend how my eye was able to land right on) under the recently approved change the density and distribution of advertising inside a container. We briefly summarize the effects as follows:
1. breaks will be shorter but more frequent,
2. there are no particular restrictions on the use of children in advertising, or the use of advertising in children's programs (the only exception to the "junk food"),
3. advertising will be allowed on split screen (split screen, while the transmission continues to be a part of the other airs an advertisement) overlays and teleshopping should be without these publicity bound to weigh on the mountain to the parameters of the law.
All this, which to my myopic eyes analyst surface results in the words "a lot more advertising on TV", starting from the premise that requires a substantial equivalence of the concept of advertising to that of productivity (which implies the dangerous but now obvious equation citizen = consumer).
At this point none of you will be able to refrain from a rant about (the car is parked under the house and I'm sure it has verified the actual closing of the doors) in which I will try to make you understand why I have so much hatred towards the beloved Reclam .
not because suddenly bursts in the film while the two protagonists are going to have sex or while your hands will melt slowly and it is unclear if the guy falling off a cliff, you will find some pretext, or die horribly mangled, or not exclusively. Rather because
order to increase its persuasive capacity relies on my (And your) instincts more sinister, and more.
The thing that makes me most of all odious is his admirable work. I myself, the first accuser, are only one of many victims.
immediately explains with an example: I can not buy a soda that is not advertised on television.
cautious Wandering the aisles of the supermarket, we always try to pick up a bottle of lemonade, or the bitter orange foam. The balance, read the label with puzzled look, first-hand button and the roughness of the indented plastic bottle, but there's no way, it always ends in the Coke truck. Or Sprite. Or, if today I am an anarchist Pepsi and SevenUp. And why? Why are the victim of a relentless campaign that has impressed me a concept left, not the "Coca is the most good" or "Coca is the most refreshing," but another one that slyly hides between these two states and cryptic : you can take a product that is branded, but all of your guests will be exchanged embarrassed looks and think of being at a party in the parish hall and you'll figure the loser, because we all know "if you're really cool drink only Coke. " Because of appearance in society if we want to establish our quality with our actions even before we do so through products we use.
"If you're really cool drink only Coke" is in front of "The Coke is really cool" and behind "If you drink Coke you are not at all cool (and everyone will have clear evidence)."
Why? The answer is simple, in the consumer society, consumers are not a projection of their own consumption. We are on our watch, we have our car, we are our shirts and our scent. And unfortunately these are just my deductions witty but comes dangerously close to the slogans that run beneath the glossy images of the Products. Increasingly aggressive advertising campaigns in the slogans have become shameless, do not need to be Sibylline and brutally explicit, but now we are so used that almost no one noticed it.
To be continued.
